The marketplace is the only institution that touches virtually every person on planet earth. Pastors are very limited in their direct exposure to the marketplace. At the same time, the marketplace in general terms doesn’t look to professional church staff for guidance on managing their business.  They do look to their pastors to help disciple them on how to live out their faith, but most haven’t showed them how to connect it to the marketplace.

Here is the $70 billion question.  What is our strategy to reach this world for Christ? Do we try to hire another 600,000 pastors, missionaries, worship leaders,etc??  Or do we unleash 6 million business people to take the Christian movement to the next level?

For too long, many faithful Christians have “out sourced” their responsibilities as believers.  They give generously to the church and then allow the “organized church” to do the work. Honestly, it’s easier. You can live your life in compartments.  There’s your task driven, results oriented, hard charging business world.  Then there is your church world.

But what happens when you are asked to combine your sacred activities and your spiritual activities?  Have we been indoctrinated to believe that oil and water do not mix?  No wonder many successful entrepreneurs and business owners can’t wait to “cash out” when they are 50 or 55.  For them, perhaps business was all about business.

There is a new generation of business leaders who see the world differently. For them, God has called them into business.  Their company is to be used by God for His purposes. They are passionate about creating products or services. They love marketing and sales. They are always mindful of the bottom line. But there is a higher calling. Everything that the church stands for is actually expressed in “real terms” in their business.

Most people today, don’t think this way but we need to see that more do. I’m convinced that we can discuss terms like Business as Mission and Marketplace Ministry and so many other subtleties until we are blue in the face but unless the bridge between our sacred spaces of Sunday morning is bridged with our work, then we’ll continue to struggle in living a segmented life.

Visit the Business as Mission website